small on purpose. aligned by design.
Our incentives are aligned — we keep the bag small because we're in it too.
We can't crowd a rep without hurting our own brands, so we don't. Here's how we work together.
curated to belong together
A portfolio where every brand fits on the same shelf and speaks to the same drinker, but each suits a different occasion or need, so the brands lift each other instead of compete.
small by design
Small enough that a rep speaks each brand fluently and the account can see exactly how to use them all together.
Never more than six brands - and only as many as make sense to pitch in one breath.
Focus is our focus.
flexibility that fits
Account management, control state specialist, events, tastings, distributor management - take one or the entire frontline.
The 100 Proof offers whoever you need, wherever you need them, only when needed.
how the 100 proof works
fractionalizing the salesforce reduces
sg&a by 20-30% on average for
small spirits brands
No Sleep Beverage Analysis
spend like a portfolio.
stay in the driver’s seat.
You set the priorities and the budget — we guide, you decide.
Our team executes against your plan in-market, every dollar coded and reported back to you each month, with quarterly strategy reviews to keep us pointed the same direction.
It's the spending power of a portfolio with the control of an owner: programs and scale a single brand could rarely fund alone, run by people who answer to you.
your budget, your priorities
proprietary ai crm and lead generation
Our leadership team has more than 40 years of collective beverage alcohol experience. We’ve worked to create a series of KPIs that quantitatively measure whether a small brand is on track.
These have been fed into a proprietary AI CRM which, when coupled with your brand’s data gives The 100 Proof’s reps real-time account prioritization feedback, identifies top new accounts based on brand-fit, and routes optimal account schedules so they spend less time driving and more time closing.