The 100 Proof was built by the team behind No Sleep Beverage, who started The 100 Proof to solve the challenge they faced with their own cost of sales.

Seeing the value of a curated portfolio to open doors and close sales, The 100 Proof opens their sales force to a select few partners.

Everyone who touches your brand comes in with a brand-first mindset, knowing the goal isn't just to sell your bottles, but to build your brand.

Every person on the 100 Proof team has built a startup spirits brand themselves. They know what it takes to grow without a giant budget or a national distributor behind you.