We grow your brand at half the cost of going it alone.
We're spirits operators first. Having built brands ourselves, we know the cost of putting feet in every market — so we built a sales force that flexes to where you need it.
Experienced reps. The markets that matter. Small portfolios of 3–6 likeminded brands, so yours always stays in the spotlight. For roughly half the cost of hiring someone yourself. We match the performance; you keep the difference.
what makes the 100 proof different
small portfolios
Each 100 Proof Sales Rep carries at most six brands, ensuring yours gets the focus it deserves
breakeven proposition
The 100 Proof exists to break even, not to scale. We’re brand owners first and our goal is building our brands profitably, not making The 100 Proof a profit center
AI crm and lead generation
We’ve built a proprietary AI tool that tracks brand-fit and performance across more than a dozen industry KPIs to identify the right accounts to target and nurture
to grow, you hire.
to hire, you bleed.
Your distributor moves cases. But do they build your brand?
You need a frontline person who speaks your brand, which means every new market is a new hire. Even a great rep can take up to five years to pay for themselves.
As a small brand, you're left needing to grow and needing to preserve cash at the same time. That doesn't work.
The math no founder loves
the usual fix actually isn’t one
more brands = less focus
The usual workaround is to share a salesperson. This sounds smart until you meet the portfolio.
Most shared-sales models succeed by signing as many brands as possible. Ultimately, you're one brand among dozens - or even hundreds - in a deep bag.
Where do you fall in their pitch? And what are the odds someone beside you is fighting for the same placement? The buyer gets confused. Somebody becomes an afterthought.
Yes, your cost dropped, but so did the focus. And focus is what sells.
We built The 100 Proof with focus in mind: small, complementary portfolios of 3–6 brands, designed to make sense for a buyer to take them all.
You didn’t just make a spirit.
you bottled a place, a ritual, a point of view.
Telling that story is what turns a bottle into a brand people fall in love with.
we build portfolios that understand this and hire reps who know how to sell it.
a bottle may sell because of sharp pricing. but a brand wins by how it connects.
the 100 proof is built for
We're at our best with independent brands that understand it's better to be the most recommended brand at a few accounts than an afterthought everywhere. We deepen before we broaden, so your foundation never falters. If you're building something with a soul and a story worth telling, you'll fit right in.
brands people cherish, not sales that churn
we’ll work well together if
you’re building a brand, not a database
You believe healthy growth comes from repeat orders, not repeatedly chasing new placements
you live where spirits are built
You show up and invest in accounts that work with you, rather than discount yourself into oblivion to win on price
you deepen before you broaden
You double down where things are going well and only expand once you know how to repeat what works
you’re premium and proud of it
You made something with heart, not a commodity in a bottle, and sell to consumers who understand that difference